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The proven entrepreneurial model that breaks all the rules Build your audience first. Then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today´s most creative business minds. A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: The ´´Sweet Spot´´: Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can ´´tilt´´ your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you´ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you´re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable succe 1. Language: English. Narrator: Joe Pulizzi. Audio sample: http://samples.audible.de/bk/acx0/043280/bk_acx0_043280_sample.mp3. Digital audiobook in aax.
Your average working person can come up with two different ways of earning money: they receive a promotion or they work more hours; but have you tried a different method - passive income? Getting promoted or working additional hours can limit how much you earn. But when you develop multiple avenues of passive income, you can essentially make as much as you want! Look at it this way, a business consultant may charge about $200 per hour (probably more than what you earn as an employee), but that is their limit! If they walked into a different place and decided to start charging $1,000 per hour, they most likely will be redirected to the exit door. Every job pays what it´s worth, and since a day has only 24 hours there is also a limit on how much can be made in a year. If you do, however, develop some form of income that doesn´t require you to be present, you could repeatedly generate more money without reaching a glass income ceiling! In this book you will learn: What a niche website is How to develop money-making websites How to use different tools and WordPress plugins to monetize your website How to use SEO to promote your niche websites How to build links and other strategies for your niche website Let´s get started! 1. Language: English. Narrator: Pete Beretta. Audio sample: http://samples.audible.de/bk/acx0/040693/bk_acx0_040693_sample.mp3. Digital audiobook in aax.