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SEO para Amazon (eBook, ePUB)
€ 3.99 *
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Si vendes productos en Amazon, querrás que los clientes los vean en la primera página de resultados del motor de búsqueda para las palabras clave deseadas. La mejor manera de aumentar tus posibilidades de obtener una venta es asegurándote de que tus productos se puedan buscar y encontrar fácilmente en Amazon. Necesitarás usar palabras clave relevantes y optimizar al máximo tus listados de Amazon. Cuando tus productos estén bien optimizados, más compradores podrán encontrar fácilmente tus páginas de Amazon. Lógicamente esto aumenta tus posibilidades de obtener muchas ventas. El escenario ideal, claro está, es que lo que vendemos aparezca en las primeras posiciones de los resultados de búsqueda. Pero cuando un cliente busca en Amazon, ¿qué hace que un producto aparezca antes que los otros? ¿Cómo ordena Amazon este ranking? El objetivo de este libro es servirte como manual práctico que te ayudará, mediante técnicas y herramientas específicas, a optimizar tus listados de productos y destacarlos en el buscador de la plataforma. En este libro vas a aprender las mejores técnicas SEO para Amazon y su factores de optimización para que tus productos aparezcan en los primeros puestos en las búsquedas de Amazon.

Anbieter: buecher.de
Stand: Feb 19, 2019
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La SEO rende felici (eBook, ePUB)
€ 9.99 *
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Gira questa voce che la SEO sia difficilissima, quasi impossibile, come parlare di nuclei atomici e particelle subnucleari. Title, meta description ed è subito come leggere dei geroglifici. Eppure la stele di Rosetta c'è ed è il manuale di Tatiana Schirinzi, La SEO rende felici. Fatti trovare su Google dai tuoi clienti. Vogliamo subito essere onesti: non è una lettura leggera, nel senso che i concetti complessi ci sono e non ci si può nascondere dietro a un dito: la SEO è tosta. Ma proprio come tutte le cose toste è anche una figona pazzesca. Tatiana poi ha fatto un lavoro di scrittura fantastico: temi difficili spiegati benissimo, a prova di principiante per addentrarsi senza timore nella giungla SEO. E finirai per scoprire che non era poi tutto così difficile (qualcosina sì ma è nell'appendice ed è pensato per i web designer). Per prima cosa imparerai qual è lo scopo della SEO, a cosa serve e perché è necessaria per far girare bene il tuo sito e farlo trovare. Scoprirai che la SEO è legata a doppia mandata a quello che fa il tuo cliente su Google: che bisogni ha, cosa digita sui motori di ricerca, come entra in contatto col tuo sito e come sceglie di rimanerci. In pratica mapperai il suo customer journey per scrivere testi accattivanti che lo intercettino nelle varie tappe del suo viaggio. Tatiana approfondisce anche come trovare e scegliere le parole chiave usate dai tuoi clienti per scrivere testi che si fanno trovare online. E come organizzare al meglio le informazioni all'interno del tuo sito (insomma: bisogna facilitare la vita al cliente più possibile!). Ci sarà modo di imparare come scrivere title, titoletti e testi che spaccano e come far lavorare in tandem SEO e digital PR. Infine, non fare lo gnorri: toccherà aprire Google Analytics e guardare dentro l'abisso (sperando che lui non guardi dentro di te!). Tutti i consigli di Tatiana sono perfetti sia per chi non ha ancora un sito e lo sta costruendo da zero, sia per chi lo ha già e vuole rivedere la SEO di contenuti già presenti (pagina, post del blog, ecc.). Il manuale non ti trasforma in un esperto SEO come per magia, ma ti dà gli spunti per iniziare a capirne di più; fare qualche primo intervento in autonomia e capire, se lo vorrai, come confrontarti con un consulente. La SEO è fondamentale all'interno di una strategia forte di content marketing ed è essenziale per costruire la tua presenza online: se non ti trovano su Google, infatti, è come se non esistessi. E se non esisti non vendi. Insomma, in una parola la SEO rende felici. Fidati di noi! Un manuale pensato per i freelance e piccole ditte che hanno capito che è venuto il momento di occuparsi della SEO, non si può più ignorare e vogliano capirne di più da soli, in modo chiaro e concreto. Il manuale è perfetto per chi vuole assoldare un consulente e vuole sapere come parlargli al meglio con cognizione di causa. È ottimo anche per copywriter e content creator che vogliono sapere come integrare la SEO nella loro scrittura. Indice A cosa serve la SEO Mappare il customer journey Studiare le parole chiave Progettare l’architettura delle informazioni Scrivere i testi Ottimizzare gli elementi SEO SEO per siti già esistenti e SEO per siti nuovi La SEO off-page Misurare i risultati SEO per sempre (fare attività SEO continuativa) SEO e UX Strumenti e risorse SEO Appendice – Note di SEO tecnica

Anbieter: buecher.de
Stand: Feb 20, 2019
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SEO SoS als eBook Download von Darren Varndell
€ 3.56 *
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(€ 3.56 / in stock)

SEO SoS:Search Engine Optimization First Aid Guide ePub Edition Darren Varndell

Anbieter: Hugendubel.de
Stand: Dec 17, 2018
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WordPress 4 (eBook, ePUB)
€ 35.90 *
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Unentbehrlich für alle WordPress-Nutzer ? aktuell ab WordPress 4.7 Installation, Anwendung, Administration Erstellung eigener WordPress-Themes und Erweiterungen Inkl. Google Analytics, Google AdSense, Google Maps, SEO, Widget- und Plugin-Programmierung Mit WordPress können Sie weit mehr als nur ein Blog betreiben ? es ist auch ein weitverbreitetes Content-Management-System. In diesem Buch finden Sie das umfassende Rundumpaket für jedes Anwendungsszenario: alle Installationen, Entwicklung und Administration eigener Themes und Plugins sowie einen Einstieg in HTML und CSS . Auch als Fortgeschrittener in Sachen WordPress werden Sie viele wertvolle Tipps und Hilfe finden, etwa bei Themen wie Custom Post Types oder Programmieren von Erweiterungen. So sind Sie schnell in der Lage, Ihr Webprojekt zum Erfolg zu bringen. Aus dem Inhalt: Websites einrichten Administrationsoberfläche Zahlreiche Praxisbeispiele Grundlagen HTML und CSS Responsive Webdesign Theme-Programmierung Eigene Seitentypen Plugins selbst entwickeln SEO, Sicherheit und Wartung Internationalisierung (I18N) Google AdWords Google Analytics und Piwik WordPress Multisite Blogartikel schreiben Social-Media-Integration

Anbieter: buecher.de
Stand: Feb 19, 2019
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Content Outsourcing (eBook, ePUB)
€ 2.99 *
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Write Content with Ease. Writing Content for Beginners: Start Your Step-by-Step Web Content Writing Content is King. Content will forever be the King as long as it´s of top quality. Just like any other profession, you hone your content writing skills with practice. But understanding the fundamentals of writing great content is the starting point. Once you understand the basics, you need to apply those principles every time you create content. In this course you´ll learn how to write content for the web. Writing and publishing content on a new website feels exhilarating. Whether you decide to create content on your own or hire a content writing company to take care of it, the creation process determines the direction your website moves in. You would want search engines to reward you and expect the traffic to pour in. If you know about SEO, you would also eagerly wait for the monthly website traffic to cross seven figures fast. But before you get ahead of yourself, you need to master your content strategy. Creating content is more than just ensuring your content writing team produces enough material for regular updates. Content strategy is a new way to tackle this challenge. It represents an inclusive concept that accomplishes several goals aimed at promoting your content in a cohesive manner. Among other things, it aligns your objectives with the effort put in, streamlines the entire content creation process, and also ensures optimal SEO performance from the created content. It undertakes the important task of maintaining familiarity on the different platforms you will be showcasing your work on and creating content accordingly. The primary goal of a content strategy service provider is to ensure an all-round impact on your website´s visitors, customers, readers, etc. Here are the different types of content writing services you are likely to need for your online business: * SEO Content Writing * Technical Writing * Copywriting * Social Media Content Writing Business content writer must follow: * Who makes up the targeted readership of the website? * Why would people want or need to read the content of the website? * What sort of need is the content or the website required to fulfill? Secrets of Top Content Writing: * Write a Great Headline. * Key phrases, not key words. * Geo-Target. * Content matters! * Ideal post length. * Don´t keyword stack. * Use original content! Important tips of content writing: * Clear writing is the first important tip for content writing. * Keep the content concise. Be direct to the point. * Start the first paragraph of the content with the most important point you are talking about. * Write the content rich with the keywords. * Maintain the keyword proximity and keyword density while writing the content. and many more... ORDER NOW!

Anbieter: buecher.de
Stand: Feb 19, 2019
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YouTube My Business (eBook, ePUB)
€ 3.99 *
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Would you like to position your offline or online business for a whole new level of success while dominating the ultimate social media giant - ´´Youtube´´ that has taken the whole niche by the storm? Here is an excellent opportunity to leverage the power of YouTube and drive tons of revenue for your business. When it comes to Video, YouTube is the King! It is no doubt the world´s largest video platform with billions of active users and new videos being uploaded every minute and your best channel for video marketing. The online video giant is available in 76 different languages and 88 countries. Hence, the exposure potential for your video content on YouTube continually provides one of the most effective marketing tools available – on a 24/7 basis each day. A YouTube video strategy is a must have, especially if you´re marketing to global audiences. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels. Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business. So, here we are with our Awesome YouTube My Business course which covers: What are the Major YouTube Trends and Algorithm Changes to look out for the Future . How to Make Money on YouTube How to create a Robust YouTube Ad Strategy for this year How does Video Advertising work on YouTube Some latest tips on how to Get More Views on your YouTube channel The process of how to get your channel verified on YouTube this year Best YouTube Marketing Tips To Go Viral With Your Channel And much more! YouTube can change your marketing game. It might take your brand off the ground. YouTube is not only the second largest search engine besides Google, but it´s rivalling Facebook as the largest social media platform ever – making advertising on YouTube more appealing than ever before. Hence, it is important that you understand how the platform is evolving this year as well as the video marketing strategies. From a business perspective, it´s hard to deny the effectiveness of video marketing. Businesses of all sizes can adopt a video marketing strategy as part of their inbound marketing strategy. It´s no wonder why 81% of businesses use video as a marketing tool, which is up from 63% the year prior, according to last year´s Wyzowl´s State of Video Marketing survey. If you think that was impressive, wait until you hear this: It´s ranked first over Netflix, Facebook, and Hulu, which got 29%, 10%, and 7% of votes, respectively. YouTube isn´t just the favourite; it´s more popular than the other three networks combined YouTube has more than 50 million content creators churning out videos regularly. 180 million hours of video content is consumed there every day. There´s no denying that YouTube has a massive potential audience with every video that goes live on this platform. And with this year just beginning to unfold, it´s probably the best opportunity for you to go viral with your channel. This guide is your go-to resource where you´re going to learn how to make money from YouTube, video advertising, designing a robust YouTube marketing strategy, the latest YouTube SEO tactics

Anbieter: buecher.de
Stand: Feb 19, 2019
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YouTube My Business (eBook, ePUB)
€ 3.49 *
ggf. zzgl. Versand

Would you like to position your offline or online business for a whole new level of success while dominating the ultimate social media giant - “Youtube” that has taken the whole niche by the storm? Here is an excellent opportunity to leverage the power of YouTube and drive tons of revenue for your business. When it comes to Video, YouTube is the King! It is no doubt the world’s largest video platform with billions of active users and new videos being uploaded every minute and your best channel for video marketing. The online video giant is available in 76 different languages and 88 countries. Hence, the exposure potential for your video content on YouTube continually provides one of the most effective marketing tools available – on a 24/7 basis each day. A YouTube video strategy is a must have, especially if you're marketing to global audiences. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels. Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business. So, here we are with our Awesome YouTube My Business course which covers: What are the Major YouTube Trends and Algorithm Changes to look out for the Future . How to Make Money on YouTube How to create a Robust YouTube Ad Strategy for this year How does Video Advertising work on YouTube Some latest tips on how to Get More Views on your YouTube channel The process of how to get your channel verified on YouTube this year Best YouTube Marketing Tips To Go Viral With Your Channel And much more! YouTube can change your marketing game. It might take your brand off the ground. YouTube is not only the second largest search engine besides Google, but it’s rivalling Facebook as the largest social media platform ever – making advertising on YouTube more appealing than ever before. Hence, it is important that you understand how the platform is evolving this year as well as the video marketing strategies. From a business perspective, it's hard to deny the effectiveness of video marketing. Businesses of all sizes can adopt a video marketing strategy as part of their inbound marketing strategy. It's no wonder why 81% of businesses use video as a marketing tool, which is up from 63% the year prior, according to last year’s Wyzowl's State of Video Marketing survey. If you think that was impressive, wait until you hear this: It’s ranked first over Netflix, Facebook, and Hulu, which got 29%, 10%, and 7% of votes, respectively. YouTube isn’t just the favourite; it’s more popular than the other three networks combined YouTube has more than 50 million content creators churning out videos regularly. 180 million hours of video content is consumed there every day. There’s no denying that YouTube has a massive potential audience with every video that goes live on this platform. And with this year just beginning to unfold, it’s probably the best opportunity for you to go viral with your channel. Well, We have put together all the resources you need to tap into this incredible marketing potential. This guide is your go-to resource where you’re going to learn how to make money from YouTube, video advertising, designing a robust YouTube marketing strategy, the latest YouTube SEO tactics, and so many other things that will set you up as a successful YouTuber.

Anbieter: buecher.de
Stand: Feb 19, 2019
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Copywriting Crackdown (eBook, ePUB)
€ 2.99 *
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Copywriting Crackdown Will Teach You Everything You Need to Know About Writing Powerful Copy That Will Grab and Entice the Reader Into Action Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. Businesses and organisations need a broad range of things written: websites, brochures, case studies, product descriptions, user manuals, press releases, presentations, internal documents and more. While many will simply use internal resource to get the writing done, many turn to a freelance copywriter to help them out. Types of Copywriters: * The freelance copywriter * The agency copywriter * The in-house copywriter * Advertising copywriting * Long-copy work * Copywriting for publishers * Website copywriting * SEO copywriting * Online article copywriting Copywriting Services: * Copywriting Only - you just write copy * Marketing pro - you´re both a copywriter and marketer * Public Relations specialist - you´re a PR spin doctor * Copy makeover specialist - you critique and rewrite others´ copy * Project manager - you handle compete projects, sub-contracting design and marketing * Copywriting trainer - you teach copywriting * Copywriting consultant - you´re a strategist What You Will Learn in Copywriting Crackdown: * Basic copywriting information and tips * Effective copywriting strategy for sales success * Distinguishing between features and advantages in copy * Focusing copy on what the potential buyers really want * Turning your website into a persuasive sales machine * Mistakes to avoid in preparing effective copy * Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more * How to gain a thorough understanding of your audience, competition, products, and your brand´s unique voice * How to create a professional, client-attracting website with the power of your copywriting * How to convert your readers into business leads and life-long customers * How to write copy that sells in a way that is still true to your voice And much, much more … ORDER NOW!

Anbieter: buecher.de
Stand: Feb 19, 2019
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Das Seller- Handbuch (eBook, ePUB)
€ 9.99 *
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Im Handumdrehen im Internet reich werden - das funktioniert heute kaum noch. Doch mit einer cleveren Geschäftsidee im Online- Handel erfolgreich sein, ist durchaus noch möglich. Kai Berke ist den Weg selbst gegangen und präsentiert in der 3. komplett überarbeiteten und erweiterten Auflage seines umfassenden Business- Ratgeber das Einmaleins des E- Commerce. Dabei wird kein Bereich ausgelassen. Von Gewerbeanmeldung, Förderungsmöglichkeiten und Steuerfragen über Wareneinkauf, Verpackungs-, Versand- und Payment- Lösungen bis hin zu Marketing, Suchmaschinenoptimierung und abgerundet mit jeder Menge rechtlicher Tipps zu Verbraucherschutz, Handels- und Markenrecht ist dies der ultimative Reader für Einsteiger und Fortgeschrittene in der Welt von Ebay & Amazon. Das komplette FBA- Kapitel sowie die Kapitel zu Werbung auf Ebay, Facebook und Amazon sind um Schritt-für-Schritt- Anleitungen erweitert. Das Buch ist das umfassendste deutschsprachige Werk zum Onlinehandel! Aus dem Inhalt: Gewerbeanmeldung: Erste Schritte, Finanzierung, Förderungsmöglichkeiten etc. Wareneinkauf: Produktrecherche, Dropshipping, Großhandel, Import etc. Verkaufskanäle: Amazon, Ebay, Hood.de, eigener Webshop, International verkaufen, Rakuten etc. FBA- Portal: Einführung, Probleme bei FBA, PAN EU, Umsatzsteuerproblematik etc. Marketing: Amazon- Kampagnen, Facebook, Google Shopping, Ebay PPS, Landingpages etc. Steuerfragen: Kleingewerbe, Umsatzsteuer- Voranmeldung, USt-ID, Einnahmenüberschussrechnung etc. Rechtliches: Widerrufsrecht, Gewährleistung, Markenrecht, Verbraucherrecht etc. Dazu gibt es jede Menge Tipps zu Verpackung & Versand, Payment- Lösungen, Optimierungsstrategien für eure Listings (SEO) und Tools, die euch euer Geschäftsleben erleichtern. Über 1000 Leser haben sich bereits mit den ersten beiden Auflagen auf den Weg zum Geschäftserfolg gemacht. Sei auch du dabei und sichere dir jetzt dein Exemplar zum Einstiegspreis!

Anbieter: buecher.de
Stand: Feb 19, 2019
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The Commenting Blueprint (eBook, ePUB)
€ 2.99 *
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There is a world opened up to people that use commenting properly and have knowledge of the right tools! Long ago, blog commenting is one of the best sources of backlinks. But as time passed by, Google learn the bad issues in various link building process (spammy deeds) including blog commenting. That´s why nowadays, there are only few people who frequently do the commenting technique. But don´t you know that aside from having backlinks to your blog, blog commenting can be also a good strategy to build and authority or sometimes win huge prices? Inside this book, you will learn everything about blog commenting and its techniques. The problem with Comment Marketing is that anyone (literally) can post on any blog as long as they a valid email address. But that doesn´t make it simple. Authentic Comment Marketing is about sharing meaningful opinions that is clearly in conjunction with the post´s topic. The Goal You should have a clear goal in your mind while commenting on Blogs and articles. When targeted correctly, you can offer people a clear understanding of an area that you are an expert in. Although, commenting or Comment Marketing is not always about bringing the competition down. If so, it should be done with carefully chosen words that do not assault another person/author. Do´s in Content Have meaningful comments. You should be adding to the conversation´s flow and make sure it has a smooth flow. Don´t be afraid to show another side of the topic at discussion. People are always looking for constructive criticism, but only when it is backed up by solid proofs. Quote! You can quote parts of the post/blog and discuss. This is particularly easy for lengthy guides/topics that deals with several topics in one go Be Comedic. It is okay to have a funny comment once in a while that cheers up the string of conversation. But that being said, care should be taken that it doesn´t offend anyone or have a tone that could potentially be a insult to a race. Keep track of subsequent comments. There might be a potential opportunity somewhere waiting for you. On the other hand, someone might addition explanation to your previously posted comment. Don´t in Content Try not to leave a generic Comment just like a ´´Thank you for this post´´. Make it a habit to describe which sections you liked and why. Never use colloquial terms or slang. It just puts the mood off. Besides, this will tend to arouse a negative judgement in another reader´s mind. Linking This is one of the most crucial parts of Comment Marketing. You should only put a comment when It is really helpful to the post and you think it can add an additional value to the blog. Research shows that these back links have little meaning and do not largely contribute to SEO for the linked page. Expert Tips Use one name and one picture uniformly everywhere. This will make it easier for regular readers to identify you from place to place. If your content is well descriptive, you might as well instil a confidence in readers making sure they read your comments anywhere they see it. Respecting or admitting to a competition´s view is often regarded as a downfall, but this is not the case in Comment Marketing. In fact, it is reverse; it shows that you are secure in the discussed area of expertise to appreciate other´s view (in some cases even a friendly cold war can show respect) and many more... ORDER NOW!

Anbieter: buecher.de
Stand: Feb 19, 2019
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