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Digital Branding: Estratégias, táticas e ferram...
6,99 € *
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A popularização da internet viabilizou uma verdadeira revolução no marketing e na comunicação. No início, os recursos mais utilizados eram os sites, o e-mail e as ferramentas de busca; até que surgiram as redes sociais, os e-commerces e várias outras tecnologias que subverteram a forma e o conteúdo com os quais empresas e marcas se relacionavam com seus consumidores. Nesse cenário, gestores de marketing e comunicação foram obrigados a reverem suas estratégias, táticas e métodos para darem conta da difícil missão de manter os consumidores engajados com suas marcas. Anunciar na TV, no rádio ou nas mídias impressas já não traz mais os mesmos resultados. A comunicação se tornou mais complexa e difusa, e o consumidor assumiu o protagonismo na construção (ou destruição) e na propagação das marcas. Em Digital Branding, Daniel Rowles esclarece os temas mais relevantes do marketing digital, de modo profundo e pragmático, e prepara você para lidar com a complexidade da construção e da gestão de marcas em um mundo cada vez mais digital. Em 16 capítulos recheados de técnicas e ferramentas, você aprenderá desde a análise da estratégia mais adequada para o seu digital branding, até técnicas de SEO (Search Engine Optmization) para dar mais visibilidade ao seu conteúdo. Após a leitura de Digital Branding, você será capaz de: analisar a jornada dos seus usuários, estabelecer políticas e práticas para suas redes sociais, compreender e utilizar os mecanismos de busca ao seu favor, preparar seu branding para o mobile, fazer publicidade on-line, usar o e-mail marketing adequadamente, escolher e implementar ferramentas de CRM e automação de marketing e ainda integrar todas essas iniciativas em um processo de digital branding consistente e mensurável. Digital Branding é, em suma, uma metodologia desenvolvida para capacitar profissionais de marketing e comunicação a extraírem o que há de melhor das tecnologias digitais, aumentando o impacto e os resultados de suas marcas e empresas.

Anbieter: buecher
Stand: 08.12.2019
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Digital Marketing For Dummies
39,90 CHF *
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing--and everything in between--Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms--and the people who use them--continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals--and boost your bottom line. * Develop an individually tailored digital marketing campaign * Offer an effective lead magnet to convert visitors * Keep your audience invested in your brand, products, and services * Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Corporate Social Responsibility and Employee Re...
79,90 CHF *
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Most of the research in organizational change was conducted from a macro perspective focused on organizational and cultural concerns rather than adopting a micro perspective focused on individuals' cognitive concerns (Judge, Thoresen, Pucik, & Welbourne, 1999; Vakola, Tsaousis, & Nikolaou, 2003; Wanberg & Banas, 2000). Despite the repeated calls from academics for this alternative and promising perspective (Beer, Eisenstat, & Spector 1990; Line, 2005; Eneroth & Larsson, 1996, Werhane, 1998), studies with a micro focus still remain relatively limited in the field of organizational change and development (Bray, 1994; Judge et al., 1999; Elias, 2009). A number of theories (see Seo and Hill, 2005 for an overview), such as transformational leadership (Judge et al., 1999), made some advancement at the micro-level, nevertheless, there is still much to be discovered with this perspective (Elias, 2009). More especially, studies adopting a more psychological focus could shed some light on the role and impact of employees' reactions in determining the success of organizational change initiatives (Elias, 2009; Judge et al., 1999; Vakola, Tsaousis & Nikolaou, 2003).

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Social Media Engagement For Dummies
33,90 CHF *
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Put 'engage' front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. * Helps you build and foster social media relationships with potential customers, fans, followers, and current customers * Shows you how to spark actions, reactions, or interactions--and make things happen * Explores the fundamentals, especially for do-it-yourself small-business owners and marketers * Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Win the Game of Googleopoly
34,90 CHF *
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Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. * Understand how search engines return results * Design an effective, all-encompassing SEO strategy * Create the content that gets page views and improves rank * Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Baidu SEO
100,00 CHF *
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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Baidu SEO
100,00 CHF *
ggf. zzgl. Versand

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Digital Marketing For Dummies
23,00 CHF *
ggf. zzgl. Versand

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing--and everything in between--Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms--and the people who use them--continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals--and boost your bottom line. * Develop an individually tailored digital marketing campaign * Offer an effective lead magnet to convert visitors * Keep your audience invested in your brand, products, and services * Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
Zum Angebot
Digital Marketing For Dummies
23,00 CHF *
ggf. zzgl. Versand

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing and everything in between Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms and the people who use them continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
Zum Angebot