Grundlegendes SEO-Know-how, Best Practices und Praxis-Tipps. Alpar/Koczy/Metzen zeigen, welche Chancen sich aus der Suchmaschinenoptimierung ergeben und welche betriebswirtschaftlichen Prozesse und Arbeitsabläufe geschaffen werden müssen, um erfolgreich SEO betreiben zu können. Neben der Onpage- und Offpage-Optimierung legen sie einen Schwerpunkt auf Prozessoptimierungen und internationale Suchmaschinenoptimierung. Ein Lern- und Nachschlagewerk für Fachleute und Marketingverantwortliche.
Die SEO Strategie 2.0:Das Fachbuch für Anfänger und Fortgeschrittene, das sie unbedingt brauchen als Grundlage. Karl-Heinz Meyer
SEO - Strategie, Taktik und Technik:Online-Marketing mittels effektiver Suchmaschinenoptimierung Andre Alpar, Markus Koczy, Maik Metzen
SEO - Strategie, Taktik und Technik:Online-Marketing mittels effektiver Suchmaschinenoptimierung. Auflage 2015 Andre Alpar, Markus Koczy, Maik Metzen
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